Concepts
Architectural commitments, R&D, and the frameworks Hussh decisions run on.
89 pages
- Apple frame — "What would Apple do?"Hussh's standing default decision frame. Applied to every product, service, and agent decision — strategy, naming, launch sequencing, marketing, pricing, demos, keynotes, onboarding, category creation.
- Benchmarks — Fund A relative-return frameFund A's benchmark set. ACWI primary (+200 bps hurdle); S&P 500, NASDAQ-100, MSCI World Quality, CBOE BXM as supporting context.
- Bible verse #0 — Hussh's irreducible product thesisHussh's irreducible product thesis. The verse from which every other product description is derived; every Hussh decision tests against it.
- BYOA — ArchitecturePublic BYOA architecture preview showing user-owned context behind the PCHP consent boundary and routed through One.
- BYOA — Reference Adapter (TypeScript)Public TypeScript sketch of the BYOA adapter boundary: a user-selected model or tool runs only with an explicit consent receipt.
- DRIP-ON — premium-on-premium ratchetFund A's covered-call mechanic. 100% of premium reinvested into additional shares. One-way ratchet on share count — the Iron Rule core differentiator vs. all other covered-call funds.
- Hussh GlossaryPublic glossary mockup for core Hussh vocabulary across protocol, platform, and allocation concepts.
- Iron Rules — Five PillarsPublic Iron Rules preview showing five governance pillars for disciplined, aligned allocation.
- One Lens — Three-Way ForkPublic One Lens decision fork showing the chosen curator model and rejected marketplace and pure-suppression alternatives.
- Sell the Wall — RSI-based options overlay for Fund AFund A's mechanical RSI-based options overlay. Sell covered calls when Alpha Bets 27 names are overbought (RSI > 60-70+); sell cash-secured puts when oversold (RSI < 30-40+). All premium reinvested via DRIP-ON. Share-accumulation engine, not income fund.
- T-Bill Float Engine — three jobs, one poolFund A's 22% T-Bill reserve doing three jobs: risk-free yield, cash-secured put collateral, constitutional safety floor. Berkshire-float analogy.
- App Intents conformance — pre-WWDC 2026 postureHussh's pre-WWDC 2026 posture on Apple's App Intents framework. Conformance over competition. Three-outcome contingency map. v1 surface design and pre-WWDC engineering checklist.
- Three-layer architecture — Protocol → Platform → Fund AHussh's structural thesis. Protocol (PCHP / hu_ssh) inner moat → Hussh.ai platform (One) middle layer → Fund A outer compounding engine.
- North-star user personaCanonical north-star user persona for iBrokerage. Senior tech executive, $4M+ across ~8 accounts, time-poor, high standards. Fictional archetype — not a real person.