Partnership Claims Standard
How 🤫 talks about partners: platform independence and active partner pursuit are two different claims, and both must be stated accurately.
TL;DR: Platform names imply no endorsement; our own go-to-market and bill-of-materials partner pursuits are real and actively underway; a partner is named only once an agreement is executed.
Status as of 2026-07-27: see body.
Relations
Why this standard exists
Two claims get confused constantly, and confusing them fails in opposite directions. Overclaim, and we imply a deal that does not exist. Underclaim with a blanket denial, and we erase real work our team is genuinely doing. Both are wrong. This page keeps them separate.
The two claims
1. Platform independence. 🤫 One runs on third-party silicon, systems, and clouds. Naming a platform describes where our software runs. It implies no affiliation, endorsement, or sponsorship by that platform, and we should say so plainly wherever platforms are named.
2. Our own partner programs. Go-to-market and bill-of-materials partner outreach is real and actively in pursuit. This is genuine, ongoing work aimed at delivering a richer experience to the end user we serve — the American citizen. Saying "in pursuit, outreach underway" is both true and strong, and we should not hide it behind a blanket denial.
The line that must not be crossed
A partner is named only once an agreement is executed. Active pursuit may be described honestly and without embarrassment. A concluded deal is a different claim and requires the other party's written agreement before we say it publicly or in a sales conversation.
The same discipline applies to certifications, and there it is stricter: we never state that we hold FedRAMP, a Department of Defense authorization, SOC 2, or HIPAA compliance, because we do not. Those remain in pursuit until an assessor and an agency say otherwise.
How to say it
- Correct: "Our go-to-market and bill-of-materials partner programs are real and actively in pursuit."
- Correct: "We have begun outreach to partners in that category. Nothing is executed yet."
- Correct: "Platform names describe where our software runs and imply no endorsement by them."
- Wrong: "We are partnered with [company]" — when no agreement is executed.
- Wrong: "We have no partnerships and no partner activity" — this erases real work.
Where this is enforced in the product
The shared independence note that appears across the marketing site carries both halves of this standard in one sentence, so a single change propagates everywhere rather than drifting page by page. The field enablement kit used by go-to-market and sales staff repeats the standard as a say / never-say rule, because the field is where the temptation to overclaim is highest and the cost of it is highest.
Sources
- Founder directive to the product and go-to-market team, July 2026: partnership pursuits are real, with outreach started for go-to-market and bill-of-materials partners, in service of a richer experience for the American citizen.
- Standing company honesty bar: present certifications and unconcluded agreements as "in pursuit," never as held.
- Release Notes on hushh.ai